“Delivering Scalable Marketing & Sales Solutions”

Having worked as a salesmen and a consultant in a wide range of industries from private health care to the mortgage and investments industry to tech startups, digital marketing, and real-estate, James Higbee, CTO for The McGRP International is effectively able to identify, work with, and negotiate the best deals for the latest technology and software. When new processes are implemented, James works non-stop until they are adopted and understood by all necessary parties. His attention to detail, cost, and performance ensures that every single dollar is spent in the most effective way possible. His ability to clearly explain his points of view and collaborate well with others has led to a phenomenal retention rate, both in terms of employees he has trained, and in terms of clients he manages. Furthermore, James focuses almost all his remaining available time into new customer acquisition, promoting The McGRP International brands, and continuing education.

"We are a worldwide trade and commerce consultancy to small and medium-sized enterprises that wish to increase sales and profits and improve ROI using available world markets more successfully."

The McGRP International strives to deliver trackable and transparent results, above anything else. They utilize SQL for data management, custom audience creation, and data analytics, alongside providing clients with automated response software in order to cut down time spent chasing leads, and offer customized CRM’s as well as telephony software built, and customized with preset cadences, for call centers. “Our goal is to make sure that each marketing dollar is spent in an effective way, each process is time efficient as possible, and that the results are clearly trackable, ensuring a successful ROI and mutual understanding of services being performed,” says James.

The McGRP International markets across a wide array of platforms including the full digital suite, direct mail, traditional print, email, text/sms, and telephone. Working on marketing campaigns for multiple industries over the years has given them the data to understand which forms of marketing, which cadences, and which practices work best to provide clients with a solid and scalable volume of the highest quality of leads, with the greatest chance for success of conversion. In a world where best practices pave the way and are constantly changing, The McGrp International has an established worldwide network that their clients can tap into as a primary resource for international commerce. “Cultural barriers and complex compliance initiatives often create a difficult landscape to navigate,” adds James. “Our experience and knowledge help them to mitigate risk and speed up otherwise difficult and often times lengthy process of bringing their products to market.”

What sets the company apart is the personal dedication to their clients, and their desire, as well as ability, to grow with them. The McGRP International believes in providing fully transparent services, with easily tracked results, and like their clients to collaborate on ideas, as well as strategies, as much as possible. “We don’t wait for our clients to call us with an issue, we call them frequently to get their feedback and thoughts on what they see working on their end and what they feel needs to change,” adds James. “We are able to work with our clients in a much more in-depth manner than many larger agencies and firms have the capacity to offer.”

As The McGRP International continues to grow, they will continue to add new technology and optimize their approach. Currently the company is developing a no cost F&I database marketing solution for auto dealerships that allows direct marketing of vehicle service contracts and ancillary products to their customer, along with BDC outsourcing. They also plan to expand their datamart into the perfect solution for lead acquisition, across the auto and financial sector. “Finally, we have been rapidly expanding our managed dialer services, offering call center owners the opportunity to focus more on the sales process while we handle the technology and data behind the scenes,” adds James.IE